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16.12.20Voice-enabled tech has been dubbed as a transformative technology. It is creating a new communications channel for both retailers and consumers, and it helps customers receive even quicker, more intelligent responses. The adoption of voice-enabled tech is growing, and its applications are beginning to evolve as well. Consumers could use voice-enabled technology to engage with brands […] -
16.12.20Consumers’ fascination with high-ticket items continues even in uncertain economic times. The luxury goods market is predicted to grow by up to 5% globally before 2022, according to a report from management consultant Bain & Co. Meanwhile, when asked to rank their reasons for buying luxury items, 89% of consumers stated high quality mattered […] -
16.12.20Awards season never seems to end these days, but one programme you can always count on for high-quality entries is the IPM Awards. Representatives from Granby attended this year’s judging session – and we were impressed with the range and success of below-the-line promotions described in the entries. This got us thinking about the types […]
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