Promotional Marketing Articles

  Whatever your views on Brexit, economic forecasts seemingly all point to the same post-deal financial issues. Reports from both government and independent bodies suggest that prices in many sectors could rise sharply – not least in food and drink. According to The UK Trade Policy Observatory at the University of Sussex, post-Brexit trade tariffs […]

  Direct-to-consumer retailing is becoming ever more prominent, and recent years have seen success stories from start-ups that have used the business model to their advantage. But exactly what factors have made these direct-to-consumer brands successful in spite of competition from established rivals operating more traditional business models? Convenience is what the traditional established retailers […]

  The term ‘guerrilla’ has its roots in warfare and it is characterised by tactics that employ the element of surprise. When applied to the world of marketing, it is an inventive form of inbound marketing that breaks convention, ultimately leading in a surge in brand awareness. Guerrilla promotional marketing tactics usually feature an air of eccentricity, along […]

Voice-enabled tech has been dubbed as a transformative technology. It is creating a new communications channel for both retailers and consumers, and it helps customers receive even quicker, more intelligent responses. The adoption of voice-enabled tech is growing, and its applications are beginning to evolve as well. Consumers could use voice-enabled technology to engage with brands […]

  Consumers’ fascination with high-ticket items continues even in uncertain economic times. The luxury goods market is predicted to grow by up to 5% globally before 2022, according to a report from management consultant Bain & Co. Meanwhile, when asked to rank their reasons for buying luxury items, 89% of consumers stated high quality mattered […]

  Awards season never seems to end these days, but one programme you can always count on for high-quality entries is the IPM Awards. Representatives from Granby attended this year’s judging session – and we were impressed with the range and success of below-the-line promotions described in the entries. This got us thinking about the types […]