From your customer’s point of view, when they buy a gift, they want it to look as if they care. The problem is, your customers are time poor. They like the convenience of buying gift sets, but, in all honesty, these don’t feel special enough. This is where personalisation steps up, because even the […]

What happened to traditional promotional marketing, where a customer would clip offer tokens off the packaging and claim a gift through the post? Are customers happy with digital rewards? Brands are certainly assuming they are. Two decades ago, 95% of Granby’s work was promotional marketing. Today, across our industry, it’s a fraction of this. Digital […]

  Awards season never seems to end these days, but one programme you can always count on for high-quality entries is the IPM Awards. Representatives from Granby attended this year’s judging session – and we were impressed with the range and success of below-the-line promotions described in the entries. This got us thinking about the types […]

Right now, contract packing is underway for Christmas gifts in 2020. And shortly, marketing teams will be holding their kick-off meetings for their 2021 Christmas gift campaigns...