Promotional Marketing

Promotions are a strong method for meeting your business’ goals, whether you’re looking to reach a different audience, boost a certain aspect or introduce a new product. But remember, promotions don’t have to be coupons in the newspaper! They can be online and highly targeted by using modern techniques and promotional marketing. Let’s take a […]

  The top priority for any brand or company should be developing and maintaining the loyalty of their customer base, and this loyalty comes in two forms: brand loyalty and customer loyalty. When properly established, these two types of loyalty are a great help to any business looking to improve their bottom line and boost ROI, […]

Is your business up to date with the latest movements in e-commerce? Don’t be inactive. By embracing new e-commerce marketing strategies, you will be placing your business at the crest of the e-commerce wave as opposed to leaving it in the trough. At the end of last year, the global e-commerce market had sales reaching […]

  Whatever your views on Brexit, economic forecasts seemingly all point to the same post-deal financial issues. Reports from both government and independent bodies suggest that prices in many sectors could rise sharply – not least in food and drink. According to The UK Trade Policy Observatory at the University of Sussex, post-Brexit trade tariffs […]

  Direct-to-consumer retailing is becoming ever more prominent, and recent years have seen success stories from start-ups that have used the business model to their advantage. But exactly what factors have made these direct-to-consumer brands successful in spite of competition from established rivals operating more traditional business models? Convenience is what the traditional established retailers […]

  The term ‘guerrilla’ has its roots in warfare and it is characterised by tactics that employ the element of surprise. When applied to the world of marketing, it is an inventive form of inbound marketing that breaks convention, ultimately leading in a surge in brand awareness. Guerrilla promotional marketing tactics usually feature an air of eccentricity, along […]