Promotional Marketing
Loyalty & Rewards
Nurture customer relationships for ongoing brand success
We ensure your rewards and loyalty programmes not only pay for themselves but, because they are handled correctly, make or facilitate profit and create a lasting impression on your customers.
Delivering brand-building campaigns founded on lasting value
Strategy, data and creative execution are at the heart of any successful loyalty and reward campaign. However, you require the support of an expert fulfilment partner to ensure the mechanics deliver.
From compliant data management through to seamless reward fulfilment, your handling partner is a crucial part of campaign success. And this is where Granby steps in.
We not only manage the end to end customer journey but as a responsible marketing services agency, we’ll manage your campaign compliantly, across multiple channels and to the highest standards, preserving your brand reputation and enhancing the brand experience.
How can we help you?
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Campaign set up & campaign managementAn experienced team backed by superb fulfilment technology that makes everything run like clockwork and helps you get the most from your project.
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Microsites, Online Forms, PURL developmentSuper-charged digital channels that support your rewards and loyalty programmes, optimised for impact, conversion and data collection.
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Database management including third-party integrationsWe take the headache out of the nitty gritty mechanics of your campaign, with fully compliant database management (GDPR, Cyber Essentials Plus).
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Proof of purchase validationManual validation is a given. We also offer SwiftReceipt, our market-leading receipt validation app, helping you reward shoppers quickly and efficiently.
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Multi-channel customer serviceWe go where your customers go - including email, voice and live chat - offering the option that suits them best and showing them you care about their needs.
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Print managementAn end-to end-managed service covering print and digital solutions like personalised membership packs, ID cards and promotional merchandise.
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Reward sourcingWe can help you source exactly the right digital and physical rewards that will delight your customers and enhance their loyalty and advocacy of your brand.
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Customer journey managementWe do everything we can to encourage a positive customer experience of your brand through the loyalty and rewards process through planning, building and testing impact.
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Personalised communicationsWe use personalised communications to enhance the impact of your rewards and loyalty programmes, across print, email and SMS, with full data compliance.
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Reporting, data management & campaign analysisOur fulfilment system, SCOPe, gives you full visibility of realtime data for your campaign, including stock levels, despatch status, returns and everything in between - in just a few clicks.
Think we could partner?
Talk to us about your next retail or instore campaign and the fulfilment challenges you face and let us see how we can help you deliver the best possible solution.
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16.12.20The top priority for any brand or company should be developing and maintaining the loyalty of their customer base, and this loyalty comes in two forms: brand loyalty and customer loyalty. When properly established, these two types of loyalty are a great help to any business looking to improve their bottom line and boost ROI, […] -
16.12.20Direct-to-consumer retailing is becoming ever more prominent, and recent years have seen success stories from start-ups that have used the business model to their advantage. But exactly what factors have made these direct-to-consumer brands successful in spite of competition from established rivals operating more traditional business models? Convenience is what the traditional established retailers […]
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20.12.20As brands emerge from lockdown, marketing plans will look quite different to what they were at the start of the year. As you try and anticipate what lies ahead and what should be in your marketing toolkit, don’t forget rewards and loyalty. Savvy retail and e-commerce brands that are already on board with rewards and […]
