Use microsites to max customer engagement during lockdown and beyond

We’re all aware of how busy transactional websites have become during the pandemic. Shoppers are now going online for almost anything - from weekly grocery deliveries to their annual ‘flu jabs.

Right now,…

How to improve your gifting campaigns while maintaining a tight budget

Right now, contract packing is underway for Christmas gifts in 2020. And shortly, marketing teams will be holding their kick-off meetings for their 2021 Christmas gift campaigns.

Many of you will be assessing…

How realtime data and MI bring clarity and control to promotional campaigns

This autumn, we’ve begun launching promotional marketing campaigns that utilise unique new 3PL technology to ensure our clients and their customers get their needs met.

It’s the first time Granby’s API has…

How to simplify the complex logistics of your POS campaign

POS marketing is such an important channel for retail. Even in an increasingly digital age, printed POS materials are still the most effective ways of reaching customers.

The logistics surrounding it, as you’re…

How customer service elevates your brand

Great customer service provision is so important for the sustainable growth of a company, even when we are not in the midst of very unusual circumstances. As the economy seeks to find…

What can the third sector learn from e-commerce about rewards & loyalty?

As brands emerge from lockdown, marketing plans will look quite different to what they were at the start of the year. As you try and anticipate what lies ahead and what should…

A marketeer’s guide to great packaging

Impending EU legislation and improved awareness among consumers has encouraged brands to do more, and quicker. But environmental sustainability is complex; it raises questions across the entire supply chain about the impact…

Control the cost and minimise disruption: how to handle a product recall

It doesn’t seem like so long ago that brands didn’t feel a pressing need to have a product recall strategy integrated into their 3PL fulfilment. It felt like overkill. Now though,…

Is your brand winning with e-commerce personalisation?

From your customer’s point of view, when they buy a gift, they want it to look as if they care. The problem is, your customers are time poor. They like the convenience…

How customer service builds and grows your brand - essential tips

When a brand has control of its own sales channel - your e-commerce platform - it is able to mould how a good relationship with customers should be. A critical element of…

How to be more environmentally sustainable without busting your marketing budget

How can we be environmentally sustainable and still profitable? When it comes to packaging for your products, balancing your budget against the need to be more environmentally friendly can be a bit…

Why brands should revisit promotional marketing & create a bankable buzz ‘the old way’

What happened to traditional promotional marketing, where a customer would clip offer tokens off the packaging and claim a gift through the post? Are customers happy with digital rewards? Brands are certainly…

6 ways to build better brand relationships (and keep customers coming back)

In e-commerce, every touchpoint from purchase to fulfilment is an opportunity to give customers a positive experience that will keep them coming back. Here are six core practices that prime your 3PL…

Types and Styles of Advertising

Being creative and engaging requires more than a natural flair for humour. In the world of marketing, knowing the different types and styles of advertising goes a long way in adding to…

Is now the perfect time for e-commerce?

Covid-19 is already one of the most defining events of 2020, and it will likely have implications on economics, business, and lifestyles that will last well into the decade. Things are changing…

Three tips for getting the most out of your 3PL partnership

Supply chains play a huge part in any retail business strategy, which is why many businesses choose to partner up with 3PL providers for peace of mind. Your relationship with your 3PL…

5 Trends in e-commerce in 2020

Is your business up to date with the latest movements in e-commerce? Don’t be inactive. By embracing new e-commerce marketing strategies, you will be placing your business at the crest of…

The Rise of Voice-Enabled Tech: How Can your Business Adapt?

Voice-enabled tech has been dubbed as a transformative technology. It is creating a new communications channel for both retailers and consumers, and it helps customers receive even quicker, more intelligent responses.…

The Power of Packaging

It’s not to be underestimated! Attractive and effective packaging is the key to successfully marketing a product, as well as making a powerful impact on those who are on…

Rethinking Shopper Marketing With SwiftReceipt

When was the last time you heard the term ‘Shopper Marketing’? I’m sure you’d struggle for an off-the-cuff definition, which is why we have one ready for you. Shopper marketing can…

‘Retail Apocalypse’, or Growing Pains?

The words ‘High Street Crisis’ are becoming increasingly prevalent. New research indicates that the top 150 UK retailers have 20% more store space than they need and can afford (BBC),…

Making Green Packaging Part & Parcel of your E-Commerce Business

We agree that sustainable packaging packaging is massively important. Focusing your business processes on sustainability demonstrates to customers that, as a company, you care about the environment and social issues that…

Customer loyalty vs brand loyalty - what’s the difference?

The top priority for any brand or company should be developing and maintaining the loyalty of their customer base, and this loyalty comes in two forms: brand loyalty and customer loyalty. When…

Instant gratification, AI and the impact on marketing strategies.

TV streaming services, 'Prime Now' Amazon's one-hour delivery service and Uber eats delivering our current culinary craving to our door, anytime day or night, it's safe to say we are living in…

Granby win Co-Pack & Fulfilment Company of the year 2019 at the UK Packaging Awards

On Thursday 7th November, Jo Kimber, Granby’s MD attended the Annual UK Packaging Awards in London, where Granby had been shortlisted for the Co-Pack and Fulfilment company of the year, and ……

​​​​​​​5 marketing campaigns that got us talking in 2019

The year is steadily coming to a close, and with a few months left to go until 2020, there isn’t a more fitting time for a yearly roundup of what we believe…

The best & worst of guerrilla marketing

The term ‘guerrilla’ has its roots in warfare and it is characterised by tactics that employ the element of surprise. When applied to the world of marketing, it is an inventive form…

Granby Scoop Gold… Twice at the IPM COGs 2019

Granby Scoop Gold… Twice at the IPM COGs 2019

On Thursday 27th September, Granby's promotional marketing team attended the IPM's annual COGS awards. Twelve categories were being awarded at the London event, and…

Cost vs Value: Why Granby is worth every penny

A recent article by the Royal Mint explained 'Why pay £10 for a 50p coin?' and got us thinking about the difference of cost vs. value.

On the face of it, a coin…

Why you should use a CCS approved print management supplier

Public sector organisations can greatly benefit through using the Crown Commercial Services approved Managed Print and Digital Solutions framework.

You may have heard of this scheme before, but what’s so great and what’s…

6 steps for successful supply chain collaboration

If you're looking to reduce lingering inventory levels and mounting costs, there are some simple changes you can make to create big impact.

Supply chain collaboration, or utilising 3PL partners, helps to improve…

Infographic: Giving Lancashire a Helping Hand

In 2018, we decided to sponsor local not-for-profit Charities@SAMS.

Their fantastic work helps some of the most vulnerable people of Lancashire. 

Here is just a snapshot of why we're delighted to announce that Granby are…

Get promoted: Four marketing promotions your brand can’t afford to ignore

Awards season never seems to end these days, but one programme you can always count on for high-quality entries is the IPM Awards.

Representatives from Granby attended this year’s judging session…

2021 Census: Granby awarded high profile logistics contract

We are proud to confirm that Granby have been awarded the high profile Field Force Logistics Contract for the 2021 Census by the Office for National Statistics (ONS).

Following a highly robust tendering process,…

Luxury brand promotions: When nothing but the best will do

Consumers’ fascination with high-ticket items continues even in uncertain economic times. The luxury goods market is predicted to grow by up to 5% globally before 2022, according to a report from management…

3 Top Tips for Promotional Campaign Success

UK retail continues to fight hard on several fronts, including the inexorable rise of e-commerce brands and uncertainty around Brexit. There’s no sign this will change soon.

In this climate, it’s good to…

How 3PL helps high-street retailers provide an excellent experience

Now more than ever, brands need to give consumers a slick, strong experience. These are trying times for the high street, but that doesn’t mean your brand’s standards should slip when it…

When it comes to marketing logistics, investment is not a cost

Fulfilment is all about completing orders successfully, but this becomes more difficult as the business grows. This is because of the increasing number of orders places more demands on space, time and…

Why receipt validation can be just the ticket for brands

In the digital age, brand and retailer loyalty programme members have demanded an overhaul to these schemes. Many of the high-profile ones, from Waitrose to Coca-Cola, have recently rung the changes. Even…

Why your business should outsource print management services

Print management services are an essential component of the daily running of any business, whether it's big or small, so it's important to make sure they're done right. Understanding your business printing…

Quality Counts - Don’t Let Your Brand Suffer From Bad Practice

Without strict quality controls in place, your supplier might not just damage your product - your brand’s reputation could be dented, too.

Marketing teams often leave the minutiae of quality control to their…

From customer, to repeat customer, to brand advocate

It takes a lot of time and effort to develop a one-time customer into a brand advocate, but consumer loyalty should be a top priority if a brand wants to build ROI…

How promotions can build your brand while rivals simply slash prices

Whatever your views on Brexit, economic forecasts seemingly all point to the same post-deal financial issues. Reports from both government and independent bodies suggest that prices in many sectors could rise sharply…

The beauty of securing great 3PL services

The UK cosmetics industry is already worth more than £13bn (source: Statista) and is growing fast.

There has been an explosion of e-commerce challenger brands, from Fenty to Glossier,

Why fulfilment needs to be discussed much sooner

You can have the biggest promotion on the market. Your product might be endorsed by the king or queen of influencers. You could even have paid top dollar for a celebrity brand…

How contract packing can deliver a great brand experience

No matter where your customers first see your brand packaging, whether it’s a glossy box standing out on a shelf or a parcel delivered to their door, the experience can leave a…

Granby win THREE IPM COGS Awards 2018!

Granby are delighted to announce that we won THREE IPM COGS awards at the ceremony which was held on the 28^th September at the St. Pancras Renaissance Hotel in London on 28th…

Experience will set Direct-to-Consumer brands apart.

Direct-to-consumer retailing is becoming ever more prominent, and recent years have seen success stories from start-ups that have used the business model to their advantage. But exactly what factors have made these…

Are you ready for Black Friday 2018?

If Black Friday proves anything, it’s that we’re never too tired to shop. These days, over a hundred million of us brave the Black Friday retail scene in person, and even more…

Why you need a print management partner

Studies have shown that printing is one of the most significant expenses for any company - businesses often spend as much as 3% of their annual revenue on printing costs alone! Even…

How packaging can enhance your customer experience

Every company has to think carefully about how to market their product. This includes the way it is displayed on their website, all the way through to choosing the right target audience.…

How to Stand Out in a Crowded Market

Contact centres are the backbone of many organisations operating in today’s business environment. There are consumers who deem service phone calls to be a tedious experience, but thanks to the widespread use…

Promotions aren't dead

Promotions are a strong method for meeting your business' goals, whether you're looking to reach a different audience, boost a certain aspect or introduce a new product.

But remember, promotions don't…

Print Management vs Managed Print

Almost all businesses print, from letters to business cards and POS to large format, printed materials are a necessary part of both the day to day life of any organisation and its…

Six things your warehouse partner should provide

A reliable warehouse partner is more than a place to simply store your goods and move them on, it’s about providing you with a full and professional all-encompassing warehousing and distribution solution…

The benefits you can't ignore from Hybrid Mail

Hybrid Mail is a digital alternative to in-house printing. It’s fast, efficient, and more cost-effective than using regular postal delivery. You don’t even need to leave your desk!

How it works

Why is point of sale so important in today's retail environment?

Point of Sale (POS), also commonly referred to as Point of Purchase (POP) is what increases sales in your business, encouraging clients to spend more while also increasing their familiarity with your…

The 6 key benefits of contract packing

If your business is struggling to cope with the requirements of packing, or if you are seeking ways to improve your product while cutting your costs, consider outsourcing packing and dispatch to…

Meeting your customers' service expectations

In a world where we are faced with more choice than ever, meeting the expectations of your customers is an ever-changing game. With the advent of the internet, customers now have a…

The Power of Print Marketing

There is no denying that we live in a digital world. The Internet has changed the way we go about our daily lives. It has certainly changed the way we market our…

The grocery market is changing

The landscape of the grocery market is changing rapidly, away from a reliance on large supermarkets offering in-store shopping experiences towards more and more online purchases in various forms. Due to this…

Difference between customer service and customer support?

There’s much talk these days about how commercially vital it is to offer your customers the best possible experience in all their dealings with you.

Improving customer interaction can provide a substantial competitive…

Improving your shopper marketing

With the advent of more sophisticated technology, retail shopper marketing efforts are seeing a subtle shift from traditional promotions. People are now more attracted to eco-friendly products, gadgets, and accessories than ever…

Sustainable Packaging … It’s The Future

Are you looking to reduce your environmental impact and ecological footprint? Opt for sustainable packaging- it’s the future! More and more organisations are choosing to be greener by using packaging which has…

Granby win UKWA Award

We are delighted to announce that Granby have won a prestigious UKWA (UK Warehousing Association) Award. Granby were the winner of the Customer Service Category, which recognises businesses across the logistics sector…