17.12.20
There’s a long marketing tradition of what works and what doesn’t in packaging design. But things are changing quickly; some brands are speeding ahead with a successful online proposition that makes efficiencies and creates opportunities. And they do this simply by changing the way they package, co-pack and fulfil their online sales. Now is […]
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16.12.20If your business is struggling to cope with the requirements of packing, or if you are seeking ways to improve your product while cutting your costs, consider outsourcing packing and dispatch to our professional contract packing team. This guide will outline the benefits of the contract packing we can offer you. Below are just […]
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16.12.20Every company has to think carefully about how to market their product. This includes the way it is displayed on their website, all the way through to choosing the right target audience. However, what many companies fail to consider is the importance of packaging. When the postman hands your customer their new parcel, the […]
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16.12.20It’s not to be underestimated! Attractive and effective packaging is the key to successfully marketing a product, as well as making a powerful impact on those who are on the receiving end. Think of packaging as a first impression – it is the first point of contact of a product with the customers, and it […]
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16.12.20On Thursday 7th November, Jo Kimber, Granby’s MD attended the Annual UK Packaging Awards in London, where Granby had been shortlisted for the Co-Pack and Fulfilment company of the year, and … we won! We are absolutely delighted to be recognised by the industry for our services. The entire Granby team consistently work hard to […]
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28.09.19On Thursday 27th September, Granby’s promotional marketing team attended the IPM’s annual COGS awards. Twelve categories were being awarded at the London event, and we’re thrilled to announce we brought home gold, in two categories; Print Management and Innovation. The IPM COGS Awards exists to recognise and reward all the incredible behind the scenes work that […]
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29.09.18Granby are delighted to announce that we won THREE IPM COGS awards at the ceremony which was held on the 28th September at the St. Pancras Renaissance Hotel in London on 28th September. The COGS celebrate campaigns for their innovation, creativity and effectiveness. Designed with service agencies in mind, the IPM COGS Awards encourages both members […]
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17.12.20Point of Sale (POS), also commonly referred to as Point of Purchase (POP) is what increases sales in your business, encouraging clients to spend more while also increasing their familiarity with your marketing campaigns and branding. Online shopping is increasing, and this trend is set to continue. In line with this, customers are spending […]
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17.12.20In the digital age, brand and retailer loyalty programme members have demanded an overhaul to these schemes. Many of the high-profile ones, from Waitrose to Coca-Cola, have recently rung the changes. Even Tesco Clubcard, once the pinnacle of points-based promotions and discounts, opted to axe scores of brands from its partner programme in 2018. Today’s […]
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17.12.20Being creative and engaging requires more than a natural flair for humour. In the world of marketing, knowing the different types and styles of advertising goes a long way in adding to your marketing toolkit, making for more effective strategies in targeting and appealing to consumer needs. Ultimately, advertising is a vastly complex form […]
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17.12.20There’s a long marketing tradition of what works and what doesn’t in packaging design. But things are changing quickly; some brands are speeding ahead with a successful online proposition that makes efficiencies and creates opportunities. And they do this simply by changing the way they package, co-pack and fulfil their online sales. Now is […]
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17.12.20Print management services are an essential component of the daily running of any business, whether it’s big or small, so it’s important to make sure they’re done right. Understanding your business printing requirements, and actually getting them printed, is not quite as simple nor straight forward as it might seem. This is why working […]
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17.12.20Contact centres are the backbone of many organisations operating in today’s business environment. There are consumers who deem service phone calls to be a tedious experience, but thanks to the widespread use of the internet, businesses now understand their clients much better. This factor has led to customer service becoming an essential part of […]
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