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16.12.20TV streaming services, ‘Prime Now’ Amazon’s one-hour delivery service and Uber eats delivering our current culinary craving to our door, anytime day or night, it’s safe to say we are living in an age where instant gratification, the basic need to fulfil a desire or goal is the norm. No longer the exception and […] -
16.12.20With the advent of more sophisticated technology, retail shopper marketing efforts are seeing a subtle shift from traditional promotions. People are now more attracted to eco-friendly products, gadgets, and accessories than ever before. Here are the main things to consider when improving your shopper marketing operations. Promotional Marketing It’s imperative that you keep up […] -
16.12.20The landscape of the grocery market is changing rapidly, away from a reliance on large supermarkets offering in-store shopping experiences towards more and more online purchases in various forms. Due to this increasing trend towards online experiences, digital receipt validation and other such promotions have become an incredibly important and useful part of shopper marketing. […] -
16.12.20When was the last time you heard the term ‘Shopper Marketing’? I’m sure you’d struggle for an off-the-cuff definition, which is why we have one ready for you. Shopper marketing can be defined as the process of understanding shoppers and their behaviour in order to develop a marketing mix which influences their behaviour in […] -
16.12.20Promotions are a strong method for meeting your business’ goals, whether you’re looking to reach a different audience, boost a certain aspect or introduce a new product. But remember, promotions don’t have to be coupons in the newspaper! They can be online and highly targeted by using modern techniques and promotional marketing. Let’s take a […] -
16.12.20The top priority for any brand or company should be developing and maintaining the loyalty of their customer base, and this loyalty comes in two forms: brand loyalty and customer loyalty. When properly established, these two types of loyalty are a great help to any business looking to improve their bottom line and boost ROI, and […]
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