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16.12.20UK retail continues to fight hard on several fronts, including the inexorable rise of e-commerce brands and uncertainty around Brexit. There’s no sign this will change soon. In this climate, it’s good to know that there are still strategies your brand can follow to deliver good results. Promotions are one such route. But with […] -
16.12.20The year is steadily coming to a close, and with a few months left to go until 2020, there isn’t a more fitting time for a yearly roundup of what we believe to be the top 5 Marketing Campaigns of 2019.This year has seen a staggering variety of Marketing Campaign strategies, from the strikingly controversial […] -
16.12.20TV streaming services, ‘Prime Now’ Amazon’s one-hour delivery service and Uber eats delivering our current culinary craving to our door, anytime day or night, it’s safe to say we are living in an age where instant gratification, the basic need to fulfil a desire or goal is the norm. No longer the exception and […] -
16.12.20With the advent of more sophisticated technology, retail shopper marketing efforts are seeing a subtle shift from traditional promotions. People are now more attracted to eco-friendly products, gadgets, and accessories than ever before. Here are the main things to consider when improving your shopper marketing operations. Promotional Marketing It’s imperative that you keep up […] -
16.12.20The landscape of the grocery market is changing rapidly, away from a reliance on large supermarkets offering in-store shopping experiences towards more and more online purchases in various forms. Due to this increasing trend towards online experiences, digital receipt validation and other such promotions have become an incredibly important and useful part of shopper marketing. […] -
16.12.20When was the last time you heard the term ‘Shopper Marketing’? I’m sure you’d struggle for an off-the-cuff definition, which is why we have one ready for you. Shopper marketing can be defined as the process of understanding shoppers and their behaviour in order to develop a marketing mix which influences their behaviour in […]
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