Cookie policy

Cookie Policy

In order for this site to work properly and to evaluate and improve the site, we may collect information by using small files and other tracking technologies on your computer (for simplicity we refer to all such technologies as “cookies”). Over 90% of all websites do this. By continuing to use this site, you agree to us using cookies as described below. You can opt out of the use of cookies by following the links below, though please bear in mind that if you do the performance and your enjoyment of our site may be affected. There are a variety of cookies used on website, mostly to improve the user experience and help us tailor content to user needs.

What are cookies?

Cookies are tiny text files that are stored on your computer, tablet, or mobile phone when you visit a website. The cookies mean that the website will remember you and how you have used the site every time you come back.

How we use cookies?

We use Google Analytics to track anonymous data about visitors that use our site. This is to help us improve usability and deliver relevant content. If you are not comfortable with this in any way, we advise you to refrain from using the website.

Most browsers will enable you to manage your cookies preferences e.g. have the browser notify you when you receive a new cookie or use it to disable cookies altogether. If you do decide to disable or delete them altogether our site may not work as well as they rely on cookies to provide you with the service, you have requested.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

• F24_autoID
• F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.