Promotional Marketing

As brands emerge from lockdown, marketing plans will look quite different to what they were at the start of the year. As you try and anticipate what lies ahead and what should be in your marketing toolkit, don’t forget rewards and loyalty. Savvy retail and e-commerce brands that are already on board with rewards and […]

Right now, contract packing is underway for Christmas gifts in 2020. And shortly, marketing teams will be holding their kick-off meetings for their 2021 Christmas gift campaigns...

  From your customer’s point of view, when they buy a gift, they want it to look as if they care. The problem is, your customers are time poor. They like the convenience of buying gift sets, but, in all honesty, these don’t feel special enough. This is where personalisation steps up, because even the […]

  Point of Sale (POS) advertising, also commonly referred to as Point of Purchase (POP) is what increases sales in your business, encouraging clients to spend more while also increasing their familiarity with your marketing campaigns and branding. Online shopping is increasing, and this trend is set to continue. In line with this, customers are […]

  In the digital age, brand and retailer loyalty programme members have demanded an overhaul to these schemes. Many of the high-profile ones, from Waitrose to Coca-Cola, have recently rung the changes. Even Tesco Clubcard, once the pinnacle of points-based promotions and discounts, opted to axe scores of brands from its partner programme in 2018. Today’s […]

  Being creative and engaging requires more than a natural flair for humour. In the world of marketing, knowing the different types and execution styles of advertising goes a long way in adding to your marketing toolkit, making for more effective strategies in targeting and appealing to consumer needs. Ultimately, advertising is a vastly complex […]