Promotional Marketing Articles

Even in this e-commerce boom, the biggest challenge for e-commerce is reaching your ideal customers. If you’re a new brand looking to build customer data, or if your data was decimated by GDPR and you haven’t quite recovered, you might feel it’s holding you back. It is! But we can fix that. Because technology has […]

Recently, we talked over options for getting brand samples to potential customers, looking at ways to overcome the challenges of pandemic lockdowns using 3PL strategies. Specifically, we talked about microsites but we also mentioned voice sampling, which is the rising star of experiential marketing. More and more brands are including it in their marketing toolkit. […]

What happened to traditional promotional marketing, where a customer would clip offer tokens off the packaging and claim a gift through the post? Are customers happy with digital rewards? Brands are certainly assuming they are. Two decades ago, 95% of Granby’s work was promotional marketing. Today, across our industry, it’s a fraction of this. Digital […]

As brands emerge from lockdown, marketing plans will look quite different to what they were at the start of the year. As you try and anticipate what lies ahead and what should be in your marketing toolkit, don’t forget rewards and loyalty. Savvy retail and e-commerce brands that are already on board with rewards and […]

Right now, contract packing is underway for Christmas gifts in 2020. And shortly, marketing teams will be holding their kick-off meetings for their 2021 Christmas gift campaigns...

  From your customer’s point of view, when they buy a gift, they want it to look as if they care. The problem is, your customers are time poor. They like the convenience of buying gift sets, but, in all honesty, these don’t feel special enough. This is where personalisation steps up, because even the […]