Granby's Blog
Stay up to date on all the latest news within Granby and the industry with our interesting blog posts!
Complete brand fullfilment
Going above and beyond is what made us who we are today – the award-winning fulfilment partner to some of the most well-known household brands and public sector organisations.
Our Partnership Sectors
We work with a broad range of private commercial businesses, corporations and public sector organisations.
Our Platform
Our fulfilment system helps you plan, manage and review promotional marketing, contract packing or third party fulfilment campaigns, no matter how complex your requirements.
  1. Home
  2. Blog
  3. The grocery market is changing
16.12.20

The grocery market is changing

The landscape of the grocery market is changing rapidly, away from a reliance on large supermarkets offering in-store shopping experiences towards more and more online purchases in various forms. Due to this increasing trend towards online experiences, digital receipt validation and other such promotions have become an incredibly important and useful part of shopper marketing.

A recent report from Cardlytics – ‘How is Grocery Spend Changing Across Meal Kits, Specialty, Delivery, Traditional & Discount’ – notes that less traditional methods of grocery shopping have grown consistently in the last few years, and taken a chunk out of the market for traditional in-store grocery shopping.

Firstly, discount grocery has grown between 8 and 10% each year from 2015-2017. With a rapid rise in the number and variety of stores offering discount grocery, customers have become increasingly attracted to the opportunity to do their grocery shopping at a cheaper rate. Naturally, this has affected the market shares of the larger, more mainstream stores. For example, traditional grocery spend and number of unique shoppers has decreased by nearly 3%, beginning in autumn 2017. It is here then that stores have the opportunity to use promotions such as digital receipt validation to lure and entice shoppers into their premises. Shopper marketing, while always having been important, has now become a vital and indispensable tool for attracting new customers.

SwiftReceipt offers an efficient and easy service to help customers receive their rewards instantly, and to help brands market to prospective customers.

With the increase in popularity of online grocery and food services, the traditional methods of grocery shopping have faced a new threat. While only 4.6% of consumers use convenience channels such as delivery or meal kits, grocery delivery has taken a sizeable and immediate bite out of in-store sales. Online grocery delivery has seen constant and consistent customer acquisition growth.

The report shows that traditional grocery customers gained in the first two months of the new year are retained the most in the following year. Therefore, January and February become critical to the acquisition of new customers. Using SwiftReceipt to lure in customers, stores can make up for the post-Christmas dip in customers and spending.

Think we could partner?

Think we could be the partner for you and are interested in working together? Call us or fill in the contact form and we will get the ball rolling!