Promotional Marketing Articles

Inflation. The weekly shop. Petrol prices. Household energy bills. Trouble a’t mill, as they say. Or, more accurately, uncertainty in the halls of the Palace of Westminster.  As pundits predict that shocked households will rein in their spending, retailers and manufacturers are feeling wrong-footed. We’re not far enough on from the pandemic lockdowns that there’s […]

Chatbot and AI technology is accessible to every business in some shape or form. We’ll be talking about how excellent it is for customer service. As well as supporting brand image and brand advocacy, it’s cost-efficient and helps you plan and deploy your resources effectively. It can also be used very effectively in promotional marketing, […]

At last, after 2 years of restrictions, December 2022 will see a return to big family get-togethers and high street shopping. Unfortunately, experts are suggesting it might also be a time of recession. Rising energy, petrol and food prices, the uncertainty of war, plus the lingering presence of COVID-19 – these will take their toll […]

Print technology has created brilliant opportunities for our clients to create beautiful promotional marketing assets that are more environmentally-friendly than they’ve ever been. One of our print partners, B&D Print Services, has shared how they’ve embraced best practice and innovation in the very materials and processes used. Bear these in mind as you’re planning your […]

Here’s a thought: if the high street is slowly changing its purpose, where are the brands going to live? Debenhams and Gap have both left the high street in the last few months – under different circumstances but just this fact speaks volumes. And it seems like a good time to talk about innovative uses […]

That signature little black dress. Chanel No.5. The Aston Martin DB5. Some things just endure. Just like these classics, not everything ‘traditional’ in promotional marketing is outdated – it simply comes and goes out of fashion. Some traditional marketing mechanics are undoubtedly suitable for an e-commerce environment – so bring them on over! They’re more […]