Granby join the Alliance of Independent Agencies

In January 2024, Granby joined the Alliance of Independent Agencies

Granby join the Alliance of Independent Agencies: The AIA is a platform that connects businesses to the brightest and best thinkers in the marketing industry. The AIA is a fresh industry body that look to do things differently to other membership groups in this sector. All members are verified by a third party and abide by a Code of Conduct and so clients can be sure independent Alliance members operate to the highest professional and ethical standards. By joining the AIA, Granby have also gained access to a wealth of opportunities for learning, networking, leadership development, and collaboration with other independent marketing agencies and businesses.

Learning & Development

Granby now join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds in the UK marketing sector. One of the key benefits will be access to the extensive learning and development programs offered. Membership will ensure that we stay informed about the latest trends, insights, and developments in our industry – and beyond.

Peer-to-Peer Action Groups

The AIA recognises that being independent doesn’t have to mean being isolated. To address this, they have established 11 peer-to-peer Action Groups. These groups serve as a platform for us to connect with other like-minded businesses and exchange ideas, trends, and insights. By actively participating in these groups, we can ensure that Granby never miss out on the latest ideas and developments in the industry.

Great Work

Joining the AIA also allows Granby to champion great work. By being part of a community of independent agencies, Granby can collaborate with other businesses to create innovative solutions and drive positive change in the industry. The AIA also provides a platform for Granby to showcase our own expertise and contribute to the collective success of the independent agency community.

Employee-owned business

As an employee-owned business, Granby are at the forefront of a new way of doing business. We look forward to sharing our own experiences of this model with the membership. It is this independence of thought and spirit that we feel is matched by the AIA. This move positions Granby to face the uncertain economic challenges ahead with confidence. I also helps ensure that it remains at the forefront of the industry.

Victoria Pittman, Head of Client Services / Business Development at Granby, says “We are absolutely delighted to join the Alliance of Independent Agencies. This is a fantastic opportunity for us to collaborate with like-minded professionals and expand our network. We believe that being a part of the AIA will not only provide us with valuable insights and resources but give us the opportunity to share our learnings with the membership. We are truly excited about the possibilities that lie ahead and look forward to contributing to the growth and success of the Alliance. Together, we can achieve great things!”

10 key reasons why Granby chose to join the Alliance of Independent Agencies

1. We are joining the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds in the UK marketing sector.
2. Gives us access to a wealth of opportunities for networking and collaboration with other independent marketing agencies and businesses.
3. We will share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose.
4. We now have access to extensive learning and development programs offered by the AIA.
5. In such a fast-moving world, membership keeps us informed about the latest trends, insights, and developments in the industry – and beyond.
6. We can join one of 11 peer-to-peer Action Groups. This allows us to connect with other like-minded businesses and exchange ideas, trends, and insights. This is much more workable than a single membership wide group.
7. We hope never to miss out on the latest ideas and developments in the industry by actively participating in these Action groups.
8. 2 minds are often better than 1. By collaborating with other businesses we could help create innovative solutions. We can also drive positive change in the industry and in our own business.
9. We have an opportunity to showcasing Granby’s own expertise within the massively important independent agency community.
10. All AIA members are verified by a third party and abide by a Code of Conduct. Potential clients can be sure AIA members operate to the highest professional and ethical standards.