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16.12.20There is no denying that we live in a digital world. The Internet has changed the way we go about our daily lives. It has certainly changed the way we market our businesses. However, this does not mean that print marketing is redundant. In fact, quite the opposite is true. A successful marketing campaign needs […]
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16.12.20You can have the biggest promotion on the market. Your product might be endorsed by the king or queen of influencers. You could even have paid top dollar for a celebrity brand ambassador who consumers will find hard to ignore. Yet none of that will matter if your campaign fulfilment falls short. Despite this, […]
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16.12.20There’s much talk these days about how commercially vital it is to offer your customers the best possible experience in all their dealings with you. Improving customer interaction can provide a substantial competitive edge. Organisations who invest in the right systems and skills can even handle complaints and problems with greater success than their […]
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16.12.20Almost all businesses print, from letters to business cards and POS (Point of Sale) to large format, printed materials are a necessary part of both the day-to-day life of any organisation and its marketing. Printing is also often one of the most expensive things a business does. Both print management and managed print are […]
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16.12.20Now more than ever, brands need to give consumers a slick, strong experience. These are trying times for the high street, but that doesn’t mean your brand’s standards should slip when it comes to giving shoppers what they have come to expect. 3PL service suppliers work directly with brands and retailers behind the scenes, […]
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16.12.20We’ve recently highlighted the difference between customer loyalty and brand loyalty. But how do we foster brand advocates? It takes a lot of time and effort to develop a one-time customer into a brand advocate, but consumer loyalty should be a top priority if a brand wants to build ROI and establish themselves as […]