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31.08.21Since January 2021, one of the biggest challenges faced by businesses that do – or want to do – trade with customers on mainland Europe is the additional paperwork. It’s now so complex and potentially costly that some businesses have ceased trading in the EU. In particular, B2C trade was hit the hardest. Many that […]
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28.05.21Reporting is one of those activities we dread on our schedules, but which gives us a sense of satisfaction when they’re done. Unless, of course, you’re struggling to put together campaign reports that tick all the boxes. Let’s unpack how to optimise your reporting and what best practice looks like. Who wants what from a […]
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13.04.21To our knowledge, nobody has tracked an individual clothing item to see how many times it was bought and returned until it found a forever home. And we might never know what the fulfilment and returns picture was before the COVID-19 lockdown, because, with the increase in e-commerce purchases, this consumer behaviour has also likely […]
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09.03.21It’s no secret that we’re enthusiastic advocates for customer service. It’s such a strong element of your brand communications and fulfilment services, adding real value to your bottom line. Best practise customer service is characterised by how it adds value, either to support a particular campaign or as a standalone service to give your internal […]
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22.12.20E-commerce fulfilment took an evolutionary leap in 2007, when Amazon Prime launched next day delivery and posititoned it as an every-day expectation. It is undoubtedly an impressive achievement, though it’s caused a headache for e-commerce brands that are trying to compete for their fair share of the market. So, let’s look at what the future […]
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21.12.20There’s a long marketing tradition of what works and what doesn’t in packaging design. But things are changing quickly; some brands are speeding ahead with a successful online proposition that makes efficiencies and creates opportunities. And they do this simply by changing the way they package, co-pack and fulfil their online sales. Now is a […]