Easy redemption is the key
Part six of our whitepaper entitled 'Winning retail strategies for the digital age'
Using receipts as proof of purchase for redemption via a mobile handset does just this. This method prevents the shopper from needing to find on-pack URNs while enabling brands to piggyback a piece of data that already exists without requiring any further interaction.
Receipts are known and familiar to consumers of all backgrounds. More than half of consumers (53%) say that the ability to upload a photo of a till receipt to claim a promotional offer and receive an instant notification email within 15 minutes of claiming would incentivise them to participate in a promotion.
Consumers want it all and they want it now
The rise of one click ordering and next day delivery have led to a culture of instant gratification, and with Amazon leading the way, it’s something that is very firmly on retailers’ radars.
However, technologies like SwiftReceipt help brands take some control of satisfying these demands as it ensures digital rewards are received in as little as 15 minutes and physical rewards are dispatched within 24 hours.
It’s also important that brands partner with trusted data compliant suppliers – like SwiftReceipt – to shore up their future growth in a world where brands are increasingly scrutinised for their handling of consumer data. Despite ongoing concerns around data security, people are generally happy to share their personal details in exchange for an offer.
53% of consumers say the ability to upload a photo of a till receipt to claim a promotional offer would incentivise them to participate
There’s a fine line to tread when it comes to gathering data for promotional marketing. Be transparent in your data protection policy statement, as this will provide an added opportunity for brands to engage and build trust with their customers.
If data capture is a primary objective, brands should prioritise 50% discounts or cashback incentives, as they lead the way in the value exchange with 49% and 42% citing them as the incentives that would encourage them to share their personal details with brands respectively
Next page: Conclusion