Winning retail strategies for the digital age
Part five of our whitepaper
Tech makes promotional marketing easy
46% of consumers would redeem via desktop computer or laptop
35% of consumers would redeem via mobile device or tablet
More than half of consumers (53%) say that the ability to upload a photo of their till receipt to claim a promotional offer, and receiving an instant notification email within 15 minutes of doing so, would incentivise them to participate in a promotion. This rises to 62% for digital rewards.
Dig a little deeper and it becomes evident that redeeming via desktop computer or laptop is the most popular way to claim an offer: 46% of consumers would prefer to use this method, which is most popular among retired consumers (66%).
36% of consumers would redeem via a smartphone app
16% of consumers would redeem via SMS
7% of consumers would redeem by calling the number on the label
Smartphone apps are the second favoured mechanic, with 36% of consumers saying they would prefer to redeem an offer this way.
While app redemption is unsurprisingly most popular with those aged 16 to 34 (50%), it’s far less popular with those aged 55 and over. Only 11% of people in this age group picked it as their preferred way to redeem prizes and offers.
What this means for brands
These findings set out some clear steps for brands to follow to make promotions as easy and convenient to claim as possible:
- Make promotions mobile friendly
- Limit the number of steps consumers must take to redeem
- Use digital validation technologies that utilise familiar customer journeys/experience without acting as a barrier to purchase
Next page: The SwiftReceipt solution