What Role Do Contract Packaging Solutions Play In Streamlining Operations?
Contract packaging services offer a host of benefits to businesses. But what role do contract packaging solutions play in streamlining operations? Continue reading this blog to find out why outsourced packaging services are key to successful business operations.
What Role Do Contract Packaging Solutions Play?
Contract packaging solutions are external services, hired by a business, to control and manage their packaging and supply chain needs. These services could include primary and secondary packaging of goods, designing point-of-purchase, displays, inventory management, and market distribution responsibilities.
By outsourcing these responsibilities, businesses can solely focus on their core responsibilities. Fulfilling packaging and supply chain management requires constant supervision, specific facilities and technologies, time, and labour. Keeping these duties in-house can stilt business growth, require a hefty investment, and distract from other operations.
Some contract packaging services go above and beyond to ensure positive consumer experiences, supply chain optimisation, and mutual business growth. For example, Granby’s contract packaging solutions offer:
- Custom gift packaging
- Hand collation and assembly
- Custom sleeving
- Seasonal packaging
- Clip stripping
- 77,000sq. ft of warehouse space
- White room for specialist packing
- Re-labelling and re-packaging
- Barcoding and tamper-proofing
- Packaging design expertise
- Environmental packaging options
- Audit trail and risk management
- Returns logistics
Follow this link and find out more about the role Granby plays in contract packaging solutions.
Why Is Packaging Important?
When it comes to delivering goods to your customers, packaging plays a significant role. Not only will the services impact customer satisfaction and trust, by delivering timely orders, but also impact how your brand is perceived.
In fact, according to OnePulse, 52% of customers say that packaging plays a crucial role in purchasing behaviour. Packaging influences the customer’s perception of your product. When it’s done right, it shows thoughtfulness, care, innovation, and positive brand reinforcement.
You know the saying ‘don’t judge a book by its cover’, well that simply does not apply to product packaging. For customers to feel they have got the most out of their purchase, the packaging must emulate the quality and standards of your brand.
Benefits Of Contract Packaging Solutions
Cost Savings
To fulfil packaging duties and supply chain management, significant investment from businesses is required. From machinery, facilities, and technology to the labour costs to oversee operations, the overheads of in-house packaging are significantly higher.
At the forefront of their operations is packaging, so, contract packaging services tend to order materials in bulk and work in high volumes. This investment allows them to achieve lower costs per unit, which leads to significant savings for clients. It may be unviable for small businesses to achieve the same in-house, impacting their profitability.
Innovative Insight
For retail businesses that require outsourced solutions, packaging is not their niche. Whereas for contract packagers, providing the best services to their clients is the prerogative. To do so, they will invest in specialist technologies and materials. Their expertise and innovative solutions lead to enhanced product appeal and supply chain functionality.
Flexible Services
Contract packaging services have the capability to keep up to date on industry changes and market trends, so the businesses they work with always maintain a competitive advantage.
Retail industries are heavily impacted by the season. Contract packaging solutions are scalable to demand fluctuations.
How Do Contract Packaging Solutions Streamline Operations?
Streamlined Processes
The dedication and well-rounded services of contract packaging providers mean supply chain avenues and packaging disciplines are all housed in one place. By consolidating all these services in the same building, it is easier to manage, streamlines the supply chain, and minimises the complexity of liaising with multiple vendors.
Focus On Core Competencies
As opposed to investing in in-house packaging, which can be costly and time-consuming, all internal resources can be focused on a brand’s core competency. Ensuring business operations are at optimal efficiency can lead to further innovation, growth, and market share advancement. It also guarantees each department fulfils its role as expected so that focus remains streamlined toward the business’ goals.
Quality Control
Keeping return rates low is a prerogative for any business. One way to ensure this is by adhering to strict quality control standards, which contract packaging providers do. They will also ensure that packaging aligns with compliance requirements and any relevant regulations, so possible disruptions to packaging operations are nullified.
Granby Contract Packaging Solutions
We hope this blog has made clear the role contract packaging solutions play in streamlining operations.
Packaging solutions that create a positive impact, much like employing anyone with specific expertise does. However, contract packaging solutions are a more cost-effective solution, with access to greater resources. So, it is a no-brainer as to how they improve supply chains and operations.
At Granby, we offer contract packaging solutions to businesses in a range of markets. Our aim is to build strong customer relationships. We do this by handling projects from start to finish and always ensuring finessed quality control.
Our resources and advanced technology ensure that our clients never go short on stock, are overrun on supplies, or miss a deadline. Read our blog Why Should You Consider Professional Co-Packing Services For Your Business for more information about the services we offer.
For more information on the role contract packaging services play in streamlining services, or about any of the services we offer, please contact us today. Our team would be happy to answer your questions.