How Can Shopper Marketing Agencies Transform Your Brand’s Presence
Shopper marketing is all about using data about consumer behaviour to create enjoyable and engaging shopping experiences for customers and increase sales. So what exactly do shopper marketing agencies do and how can they transform your brand’s presence?
What Is Shopper Marketing?
Shopper marketing is a set of methods used to improve the shopping experiences of customers with the end goal of increasing sales.
Shopper marketing strategies can be used both online and in physical stores, to increase the likelihood of a customer making a purchase and – crucially – returning to make future purchases. Shopper marketing isn’t just about the positioning and marketing of products to influence sales but about enhancing the presence and value of your brand to engage your target audience and inspire customer loyalty.
At its core, shopper marketing is about giving customers what they want and removing any potential barriers that might prevent them from buying your product/s.
What Does A Shopper Marketing Agency Do?
Shopper marketing agencies create strategies that help you build an engaged and meaningful relationship with your customers and potential customers.
They use coordinated omnichannel marketing techniques to help shape a consumer’s path to purchase, improving their experience of your brand to build trust and loyalty. By focusing on and optimising the customer experience, a shopper marketing agency can ensure that your brand resonates with customers’ values and meets their needs, turning what might have been a one-time purchase into a loyal customer,
Essentially, shopper marketing agencies are experts in understanding and thinking like your ideal customer, and by knowing how your potential customers think and behave, and their preferences, they can ensure that your brand gives them exactly what they need to make a purchase.
Shopper marketing campaigns might involve any or all of the following tactics to connect with and influence customers during their journey to purchase.
Utilising Social Media Platforms
Shopper marketing agencies help you engage with customers across social media platforms by creating something they want to be part of, whether it’s a promotion, campaign or celebration.
Using visuals of your store or products helps build the brand awareness that is key to converting potential customers into loyal fans. Shopper marketing strategies can also be used to encourage your customers to access social media when they’re already at your store by creating physical displays that become photo opportunities or hashtags that encourage community participation.
Digital Marketing
Shopper marketing tactics can be used to improve your brand’s digital marketing strategy by improving your website with the customer journey in mind so that it becomes easy for them to make that purchase. You can do this by answering any questions they might have at the point of sale and removing barriers to them reaching out, such as using digital chatbots or offering live chat functions.
Physical Displays
Thoughtfully considered physical displays can attract customers or direct their attention to a certain product or area within your physical store. Having signs and banners can also make it easier for your customers to navigate their way around and find what they need.
Demos & Tasters in an increasingly digital landscape, brands with a physical store or premise need to be offering their customers something in-store that they can’t get online. Tasters, samples and demos allow you to showcase your products in a way that isn’t possible digitally, enhancing the customer experience and addressing questions that might have been delaying their purchase, such as “How does this work?” or “What does it taste like?”, for example.
Creating Ambience
As mentioned above, you need to give people a reason to come to your store specifically. Shopper marketing agencies can provide you with the insights needed to create a bespoke shopping experience for your customers that they’ll not only enjoy but remember so they’re motivated to come back and to recommend you to others. Ambience is key to creating a memorable in-store shopping experience and marketers can help you combine different sensory experiences to make your store a destination.
Geo-targeting
Shopper marketing agencies can create digital campaigns to target consumers by geographical location and position your brand in a way that makes it easy for potential customers in your area to engage with you online or in person.
The Benefits Of Working With A Shopper Marketing Agency
Working with a shopper marketing agency has multiple benefits.
Is Backed by Data
The marketing strategies created by shopper marketing agencies are based on extensive and accurate data on shopper behaviour, preferences and habits. This allows them to create campaigns that reach customers at the right moment in their journey to increase sales and brand loyalty.
Helps You Understand Your Customer Better
Working with a shopper marketing agency can help you understand your customers better and get to know who they are, how they think, and their customer journey, enabling you to be clear about how your brand can deliver what it is that they want or need.
Uses Multiple Channels
Shopper marketing agencies employ omnichannel strategies that make use of both digital and physical channels. This can increase the scope of your marketing efforts and the impact of your campaigns.
Improves Engagement
By understanding your customers’ wants and needs you can increase their engagement with your brand both online and in-person, keeping your name at the forefront of their minds when making purchases in future.
Increases Customer Satisfaction
Shopper marketing agencies can transform your brand’s presence by offering shoppers solutions that feel relevant and helpful. This increases their satisfaction transforming them from one-time purchasers to loyal customers.
Work With Us
We hope this dive into the world of shopper marketing agencies has been insightful.
With over six decades of marketing experience, Granby Marketing offers an extensive range of promotional marketing services.
If you’re ready to work with an established shopper marketing agency, don’t hesitate to get in touch to find out how we can help transform your brand’s presence.