Experience seamless eCommerce integration
In today’s business landscape, brands must do what they can to remain competitive and ensure that they align with their ideal customers. Granby is your dedicated brand fulfilment partner, with over 65 years of experience. We recognise the value of remaining ahead of technological developments and keeping our clients at the forefront of their industries.
Granby has extensive experience partnering with brands across a multitude of industries, including medical, beauty, travel and education.
The importance of multi-channel distribution
Multi-channel distribution involves having various ways to sell items online. In recent years, the business landscape has experienced many changes, including those driven by the pandemic, cost of living crisis and more. Additionally, consumer behaviours continue to change, and brands must do what they can to adapt.
The pandemic alone has highlighted the importance of not relying on one single method of distribution. Many companies found themselves struggling to continue sales when the pandemic began, as they could not open their physical stores safely.
During the pandemic, online shopping experienced huge growth as many people looked to shop more safely. This meant that online marketplaces needed to adapt their practices while remaining in line with government guidelines. Platforms such as Amazon reported tripling their profits during the early stages of the pandemic.
TikTok grew rapidly during the pandemic, and it remains popular, particularly among younger generations. TikTok began as a video sharing platform, but has expanded its offering to include photos, carousels and even a shopping feature.
Not only is TikTok labelled as a search engine, but it is also an eCommerce platform thanks to its introduction of TikTok Shop in late 2021. TikTok Shop experienced a rapid journey to growth, becoming the second most popular social media platform for Generation Z to purchase from.
With over 15 million merchants selling their items on TikTok Shop, brands need to consider it as an option to remain competitive in the market.
Why are consumers shopping on TikTok?
Video content has experienced significant growth in recent years, with many consumers enjoying it. Brands can use videos for many reasons, including building their brand identity, sharing new products or even answering FAQs.
These short-form videos are ideal for capturing attention without overwhelming consumers. Research suggests that impulsive buyers are more likely to be targeted through TikTok. Of course, TikTok content needs to be engaging to capture these audiences.
TikTok Shop provides its users with convenience, which is becoming increasingly important to consumers. Users can see an item they like and purchase it with very few steps involved.
How can Granby support brands?
Granby supports brands with all aspects of eCommerce and multi-channel distribution. We have supported many large brands in the UK, including the NHS and ASDA.
We regularly partner with brands to support them in integrating the following eCommerce APIs.
- WooCommerce
- Shopify
- Magento
- Amazon
- TikTok Shop
At Granby, we are committed to ensuring seamless integrations for our clients using our 3PL fulfilment software, SCOPe. This advanced, in-house built software enables brands to plan, manage and review all of their campaigns, including promotional marketing, contract packing or third-party logistics. Built in-house, the software can be tailored to your specific needs and requirements.
Granby recognises the importance of clients having full transparency of their campaigns, and that’s exactly what SCOPe offers. Find out more about SCOPe here.
Here’s what Paul Dunleavy, our Head of IT, has to say about eCommerce and API integrations.
“Businesses can see a surge in demand when their products are correctly positioned on marketplaces and as a seller, they are bound by rules of conduct to assure the best customer experience, whether that’s delivering “on time in full” or applying the highest controls to keep customer data secure. That’s when you need an integrated and secure solution that can automate your fulfilment and keep your inventory levels accurate when selling across multiple channels simultaneously.”
Granby also supports brands with all aspects of reverse logistics, ensuring that you can confidently manage cash flow and resources while maintaining customer satisfaction. Our teams are dedicated to supporting brands with integrated fulfilment solutions, saving you time and money.
What are the benefits of multi-channel distribution?
Increased reach
By utilising a range of channels to distribute your products, you can increase reach and connect with your ideal customers in more ways.
Increase convenience
Customers are continually seeking convenience, which is an important reason why platforms like TikTok Shop are becoming more popular. Consumers can purchase an item they have just seen at the click of a button.
Increased sales
By getting your brand in front of more consumers, you increase the likelihood of making sales and boosting your overall brand recognition.
Cost savings
By utilising multiple sales channels, you can actually experience cost savings. This is because you can optimise your sales channels to suit your ideal audience.
Mitigates risks
Using only one channel to distribute products presents many challenges. If that one platform goes down, you’re without sales for as long as it takes to fix. By using multiple channels, you can redirect customers easily to a different platform.
Granby supports brands with all aspects of eCommerce, logistics and fulfilment. We can support you with end-to-end fulfilment services, from picking and packing to warehousing and distribution. Find out more about our services here.
Are you looking for a dedicated eCommerce partner to support your business? Contact us today, and we will be more than happy to help.