September 14, 2017

How to increase brand awareness

Having a really great brand is not enough when it comes to reaching new customers and increasing sales; effectively marketing and promoting your brand and your business is key. Here are some tried and tested ways of increasing your brand awareness to swell your customer base and drive sales.

Promotions

One sure way of encouraging shoppers to pick up your products from the shelf is to offer them a ‘deal’. This could be a multi-buy ‘BOGOF’ offer or a larger pack for the same price as a smaller one. Promote your products using on-pack signage and through in-store promotions with eye-catching POS displays.

Sampling

A very effective way of shopper marketing is by offering free samples in-store or through the post via your website or digital receipt validation. This works especially well with beauty products, household cleaning items, and food. Remember to include a promotional offer with your free samples to encourage people to actually buy your product after they’ve enjoyed the freebie.

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Social media

Social media is a great way of increasing awareness of your brand and creating a buzz around new products. Make regular posts of engaging content aimed at a network of people who you think will be interested in your product and encourage them to share it with their online friends.

Content items such as reviews and free tips are always very popular, so capitalise on this when deciding what to post on your Facebook page or when composing Tweets.

Incentives

Loyalty programmes are always very popular with consumers so try to incorporate some into your marketing campaign. Special offers for existing customers only, together with special discount codes, are also very good for driving sales and increasing brand awareness.

Influencers

Look for influencers in your community and offer them support in their causes in order to establish a good working relationship with them. The aim is to build a relationship where you refer to one another for mutual benefit. This relationship should then enable you to access their network of contacts and identify potential new leads for your business.

Email marketing

Email marketing campaigns can work very well when you want to promote new products, upcoming offers, and promotions. Be sure to capture the email addresses of all your new clients and build a database that can be used to mailshot them. Keep in touch with your clients regularly with helpful articles that they may find of interest, not just when you want to sell them something.

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