Highlighting National Coupon Awareness Month
October is National Coupon Awareness Month, and we wanted to share how Granby supports brands with all aspects of promotional marketing, including coupons.
Offering a coupon after purchase is a smart way to keep the conversation going with your customers. It not only encourages repeat business but also reinforces brand loyalty by showing appreciation and staying front of mind.
The best coupon campaigns are often personalised, meaning that brands must have access to unique customer data to provide the most meaningful promotional strategy.
Why is National Coupon Month important?
This month aims to raise awareness of the psychology behind coupons and how they can benefit both customers and retailers.
This initiative has been introduced at a crucial time for consumers, as many people struggle with the rising costs of bills and other household items. Brands must respond effectively to price rises by maintaining customer trust and helping to alleviate further stress.
The rising cost of living provides brands with a unique opportunity to reach customers and present themselves in a positive light. By sharing discounts and exclusive offers with your customers, you can encourage their loyalty and demonstrate that your brand truly cares.
Brand trust is crucial, and by taking a different approach to other brands in your industry, you have the opportunity to stand out and attract more customers.
How can brands create tailored promotions?
Brands can create tailored promotions for their audiences in many ways, including offering loyalty rewards, birthday discounts or other seasonal promotions.
For effective promotional marketing, it’s important to reach your customers in the right way. At Granby, we can support you with multi-channel loyalty and reward campaigns, including Amazon Shop, TikTok Shop and more. Read more about our seamless eCommerce integrations. Social media and emails are also great ways to reach your audience, but it’s important to target users effectively.
Granby works closely with brands to identify the most effective promotional marketing campaigns. Whether you are offering physical rewards or digital offers, we can support you.
What are the benefits of coupons for businesses?
There are so many significant benefits of providing coupons to your customers. Here are some of the most important benefits.
Build customer loyalty
No one is going to be disappointed to learn that they have money off or have the opportunity to win something. For past customers, offering coupons can serve as a reminder that your brand truly values them, and therefore, they may choose to shop with you, rather than a competitor.
Customer acquisition
It can be tricky for retailers to reach new customers, especially within a crowded market. By offering discount coupons, you can drive customer engagement and build new customer bases.
Improve product launches
Coupons can also be an effective way to introduce new products into the market by using existing products to incentivise customers.
How does Granby support brands with promotional marketing?
Granby provides seamless receipt validation for instant reward fulfilment using our advanced, in-house built software, SwiftReceipt. SwiftReceipt uses Optical Character Recognition to instantly transform transactions into validated redemptions for your customers.
Customers simply upload a photo of their till receipt to an in-house built branded microsite, where it is instantly validated, creating a smooth and efficient user journey that enhances satisfaction. SwiftReceipt supports a range of campaign types, from loyalty programmes to proof-of-purchase validation, ensuring Granby can help you achieve your promotional goals with ease.
Rewards are despatched immediately after validation, with digital rewards being delivered instantly and physical rewards being despatched within 24 hours.
In addition to reward validation, Granby can also support you with reward sourcing, ensuring that you select the right rewards for your clients. With over 65 years of experience, you can also count on our team for all aspects of handling and fulfilment, including POS kitting and collation, stock replenishment and brand ambassador kits.
What are the benefits of SwiftReceipt?
- Manage projects with ease due to our team’s support
- Integrates with all APIs
- SMS and email options, all adhering to GDPR and data protection rules
- Enables multi-channel customer service
- Helps build consumer trust and loyalty
- Helps identify fraudulent receipt claims
Granby is your dedicated partner for all aspects of brand fulfilment, including promotional marketing campaigns. We listen to your unique requirements and work with you to determine the most effective promotional campaigns for your brand.
Are you looking for trusted support? Then you should contact us. We have many years of experience supporting brands with rewards and loyalty programmes, and we’d love to partner with you.