The way that people shop in stores has changed radically over the last decade or so. With the internet accounting for an ever-increasing proportion of retail purchases, physical stores are having to up their games. This has led to all sorts of new initiatives popping up on the high street, including live demonstrations, mock ups, in-stand ordering, and other features designed to draw in shoppers. According to IDG, by removing the chore of buying products that shoppers do not want to invest time in, through instant ordering, retailers will be able to create in-store offers that excite and engage shoppers. In this article, we’ll look at some of the biggest changes that have appeared over the last few years and the advantages that they are delivering for retailers.
Demonstrations and events
Many stores are offering product demos, tastings and set up sessions that are designed to give shoppers a reason to visit their store, with the hope that they will pick up something on the way out. Like a good marketing campaign, these events shouldn’t be too sales driven, otherwise, you run the serious risk of putting people off. Instead, make the event fun and, ideally, make a series that will encourage people to come back again and again. These can even be money-making opportunities if you have the space to pull off a good event.
Pop up shops
Pop up shops are a great example of how brands are taking their products directly to consumers and showcasing them to the public. This poses particular challenges for companies that have not operated in a retail environment before. The supply chain can be a particular issue since if items do not arrive at stores in a timely fashion, sales simply cannot take place. If you are considering running a pop up store then it’s important to make sure that you’ve thought about all of these logistical issues before the opening day of your pop up store arrives. Otherwise, you may find yourself all dressed up with nowhere to go and paying a substantial rent on a high profile retail location that you’re unable to make a profit out of. Choosing a third-party logistics provider can be very advantageous in these situations as they already have the scale and setup required to do a good job for you and will save you from significant capital expenditure when you’re setting up the pop up shop.