POS marketing is such an important channel for retail. Even in an increasingly digital age, printed POS materials are still the most effective ways of reaching customers.
The logistics surrounding it, as you’re probably aware, are complicated and require diligent management. There are always multiple partners involved, which presents a high level of risk. There are ways you can streamline your POS marketing to reduce this risk – and, at the same time, find savings and efficiencies without cutting corners.
In the first, you work closely with a field agency partner, who will manage the media plan and all supply partners (of which Granby might be one), and make sure everything gets done.
The second way is by combining your print management requirements with your logistics, through a print and 3PL partner like Granby. This frees up some of the restrictions that cause the complexity - and frees up the field agency to focus on their area of expertise.
A field agency partner will devise and facilitate the delivery of your POS media plan week after week. Their expertise lies in their ability to schedule effectively and efficiently. They make sure that:
One of the strengths of an experienced field agency is that they are hyper-focused on the media plan: whatever else happens, they have to be in-store on a scheduled day and time to implement the POS marketing campaigns.
However, the complexity of POS print management means there’s often a squeeze at the end of the production chain that threatens to throw schedules into chaos. This squeeze often lands upon the fulfilment company – like Granby.
We pull out all the stops to make sure a POS job is delivered but there are many benefits to making sure the squeeze doesn’t happen in the first place.
A 3PL partner like Granby is fairly unique in being able to combine POS print management with logistics. As a POS partner, we work with the field agency to deliver on the same objectives and drive consistently positive outcomes.
So, we are still deadline-driven and pay very close attention to budget control, but we can take a holistic approach that has several benefits.
If you’d like to talk to us about POS, get in touch for a chat about your requirements.
Photo by Tumisu on Pixabay
Think we could be the partner for you and are interested in working together? Call us or fill in the contact form and we will get the ball rolling!
Call us on 01254 682702 or firstname.lastname@example.org
Granby house, Stanley Street, Blackburn, BB1 3BW