Impending EU legislation and improved awareness among consumers has encouraged brands to do more, and quicker. But environmental sustainability is complex; it raises questions across the entire supply chain about the impact on profits as well as meeting sustainability targets.
In our experience, best practice in contract packing naturally supports profitability and sustainability. Best practise arises when your marketing team works holistically with packaging and fulfilment experts, giving everyone full visibility of requirements and opportunities to contribute to the solution that will help you meet objectives.
For this article, we’ve enlisted one of our packaging specialist partners, The Cardboard Box Company, to help us look at best practice and what to avoid at all costs.
Brands achieve the best results when their marketing team works with fulfilment and packaging partners to get the best understanding of what they need from the very beginning, making sure these standard requirements get ticked off.
Easy to construct - if it’s fiddly to put together, labour costs at the production stage of fulfilment will be higher
Your fulfilment partner is the glue that holds your end-to-end project delivery together. Granby liaises with every other partner involved and will take on the responsibility of making sure your packaging is not only suitable, but optimal.
Granby draws upon the expertise of packaging partners like The Cardboard Box Company. They are seasoned innovators that we have developed a close collaborative relationship with over many years. What they don’t know about packaging isn’t worth knowing - so they are a really important link in the chain.
In the last 12 months or so, our industry has seen a seismic shift in packaging away from the use of plastics in contract packing and promotional marketing projects. An EU ban on single-use plastics is coming and this will include brands in the UK, despite Brexit.
Added to this, a rise in pressure for our industry to adapt more quickly to change in this area has been influenced, at least in part, by the BBC documentary Blue Planet, which graphically revealed the damage wreaked by plastics in our seas.
Being sustainable is good business sense and fulfilment partners like Granby can make sure it’s profitable. If you’re interested in this topic, you’ll also like our recent article on how design innovation leads the way to sustainability and profit.
Packaging for a toy was produced from recycled card with an open window - without the use of a plastic sheet - to help the company meet its sustainability targets. It was the one of the first times a product had been packaged like this and the idea received a positive response from consumers.
Packaging for a luxury cosmetics gift was found at the production stage, when assembled with the products inside, to be too flimsy and the wrong size. The issue was solved by producing an insert, at additional cost, but the end result fell short of the desired aesthetic. Holistic end-to-end thinking could have avoided this.
Thanks to Ken Shackleton, managing director of The Cardboard Box Company, for collaborating on this article. As well as working with us on all manner of contract packing and promotional marketing projects, his company creates cutting edge one-offs and artworks that are truly inspirational - they made the Joker’s car in the image above out of cardboard for Red Bull’s Soap Box Race.
Please don’t hesitate to get in touch if you’d like to chat about an upcoming project.
Photo by Olaf Pignataro
Think we could be the partner for you and are interested in working together? Call us or fill in the contact form and we will get the ball rolling!
Call us on 01254 682702 or firstname.lastname@example.org
Granby house, Stanley Street, Blackburn, BB1 3BW