April 13, 2018

5 Ecommerce trends for 2018

eCommerce is continuing to evolve at a rapid pace. In order to stay ahead of the competition and keep up with the latest online shopping trends to boost your potential sales, you need to be up-to-date on the latest trends in eCommerce. Below we discuss five trends that are expected to dominate 2018 and beyond.

1. The rebirth of bricks and mortar

It’s expected that a new breed of in-person experiences and retail stores which are rooted in digital, will begin to replace outgoing retailers. Both physical and on-site interactions are more important than ever. Businesses need to master the unique combination of webrooming, events, in-store experiences, demo and much more. Those businesses who are predominately online will grow their physical footprint by exploring options for buying online, but returning locally etc.

2. The disruption of B2B eCommerce

There is a change in the air for B2B eCommerce. The expectations of B2B buyers are changing which, therefore, pushes the need for B2C-like functions a time where investments from B2B marketing in commerce capability is a priority for a large number of CEOs of B2B companies. B2B buyers will discover a B2C-like ordering and purchase system in 2018 as they continue to transition their product discovery and buying behaviours to mobile and online.

Everything from sales calls and print catalogues is to be replaced by a digital-first discovery process and a simplified ordering process. It’s therefore predicted that by 2019, B2B companies will spend more money on technology for eCommerce than online retailers.

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3. Augmented Reality

Augmented Reality (AR) is taking 2018 by storm. Brands are beginning to roll out features that allow consumers to use their mobile devices to visualise an item in their space before they commit to buying it. This is a breakthrough for larger items such as couches, fridges, TV’s etc where people are more hesitant to buy without seeing a physical product. This means it could increase orders for these items, and reduce the number of returns, which is currently a $260 billion dollar problem for eCommerce. Big websites such as Amazon and IKEA have already begun adapting AR into their systems.

4. Mobile overtakes desktop

Thanks to the advancement of simplified payment technology on mobiles, including facial recognition and fingerprint scanning, the percentage of transactions that are completed on mobile devices has boosted significantly. Samsung, Google and Apple have already paved the way with this technology and eventually mobile checkouts should become the preferred method of payment at retail with mobile reaching over 70% of eCommerce traffic by the end of this year.

5. Photo Shopping

Rather than typing words to search for an item, consumers will begin to use image-based searches for the first time this year. It’s even expected that voice and image activated search could make up 50% of all searches by 2020. Image analysis automation is becoming standard in mobile devices, which means consumers can take a picture of an item then search for that exact product online.

If you’re interested in boosting your customer experience by improving your eCommerce store, then get in touch with us today to see how we can help.

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